FAQ

Not in a way that should worry you. The Act is phasing in, and the part that affects beauty brands is light. Since February 2025 every EU company using AI must make sure its team uses it responsibly (AI literacy), with enforcement from August 2026. There is no exam and no official certificate, you train your people and keep a record. There is no blanket requirement to label AI-generated visuals for standard beauty marketing; disclosure is only expected where content could mislead, such as synthetic before and after imagery, which we flag where needed. The heavier high-risk rules do not apply to normal beauty marketing and have in any case been pushed back to late 2027. So using AI-made content for your brand stays perfectly fine.

No certificate is required by the law, that is not how the Act works. You need the training done and a record kept, and we can give you both. Ask us about the AICO EU AI Act training module, a ready-made narrated course your team runs in under an hour, with a completion record you keep on file.

Not for typical beauty content. Some platforms may add their own markers automatically.

We track EU, UK, US and retailer policy developments continuously.

Pricing depends on scope and volume. We offer project pricing and monthly retainers starting from €500 a month.

Yes, production is faster and overall costs are lower.

Your usage rights are included in your agreed project fee.

We offer discounted rates for multiple products or complete ranges.

Packshots, packaging files, shade references, brand guidelines and any inspiration. For larger collections, product samples help with colour accuracy.

Yes, we can rebuild or enhance visuals based on your photos.

Most projects deliver within 3 to 7 days, depending on volume.

JPG, PNG, PSD or any retailer-required format.

We generate unique synthetic models that are not based on real individuals.

Yes, we represent all skin tones, undertones and hair types.

Yes, we follow responsible beauty guidelines to keep visuals believable and natural.

We use calibrated workflows, brand references and product samples where possible.

Yes. We lock lighting, angles and styling to ensure visual consistency.

Yes, we support standards for Sephora, Amazon, Douglas, and other major retailers.

Yes. You can request any target audience or beauty profile.

Yes, standard product and lifestyle images are currently accepted across major beauty platforms.

No. Standard advertising laws apply, and AI does not require special labels.

Some may add internal metadata, but this does not require disclosure to customers.

Yes, we provide high-resolution files suitable for print.

Yes, for your own brand or with permission. Trademarks remain owned by the brand.

Yes, as long as they are clearly labelled as concepts and not implied partnerships.

Concepts show creative possibilities. Client work is produced under an approved commercial agreement.

Once delivered, you receive full commercial usage rights exactly as defined in your agreement.

Yes, social media, e-commerce, ads, print, retail and more, unless your agreement specifies otherwise.

Yes. Cropping, resizing or adjusting visuals is permitted within your usage license.

No. Current EU, UK and US rules do not require disclosure for standard e-commerce or social media visuals. The only requirement is that imagery must not be misleading.

Yes, provided they are not based on real individuals, and the imagery does not suggest unrealistic results.

Yes. Major retailers currently accept AI-generated product and lifestyle visuals with no requirement to label them as AI. Because policies may evolve, checking the latest platform rules is recommended.

Only in cases involving synthetic before and after visuals, or anything that could mislead consumers by implying a real person or impossible result.

Yes, AI can generate synthetic models, and no model release is required if the person is not based on a real identifiable individual.

General aesthetic improvements (lighting, polish, atmosphere) are fine, but never enhancements that misrepresent the product's true performance.

We work from your packaging files, shade references, brand guidelines and any product samples to accurately recreate the real item.

Because every screen displays colour differently, just like traditional photography.